Lim Ray
Bad service and unfriendly staffs. Mediocre products at high price. Best is you go in sample every cookies and just leave.
Location: 2 Bayfront Ave, #01-72 The Shoppes at Marina Bay Sands, Singapore 018972
Floor 1 · Marina Bay Sands Singapore
Traditional Peranakan kueh and cakes at Marina Bay Sands
Traditional Peranakan kueh and cakes at Marina Bay Sands
Old Seng Choong is a heritage Peranakan bakery with an outlet at The Shoppes at Marina Bay Sands, dedicated to preserving and elevating the art of traditional Nyonya kueh and festive cakes. Founded by a baker with decades of experience in the Peranakan culinary tradition, Old Seng Choong offers meticulously crafted items such as kueh lapis, ang ku kueh, and huat kueh, each made with premium ingredients and an eye for detail that honours age-old recipes. The MBS outlet presents these traditional confections in an elegant, modern setting, making them suitable as gifts or personal indulgences. Beyond everyday kueh, the brand also produces seasonal and festive specialties that celebrate key occasions in the Peranakan calendar. Old Seng Choong stands as a bridge between the past and present, ensuring that the vibrant flavours of Peranakan baking continue to be appreciated by new generations.Based on 75 Google reviews
Based on customer ratings
Based on customer ratings
Lim Ray
Bad service and unfriendly staffs. Mediocre products at high price. Best is you go in sample every cookies and just leave.
Charissa Lim
A bit short handed . Poor service Just open my fish skin . Stale n soggy .. so disappointed . Paid a bit higher is ok if is nice .. poor value and quality .. Have to throw away ..
Tanukichi
Always a delight to shop our family's annual mooncake needs at Old Seng Choong. The size is a bit petite however enough and looks very pretty. …
Faye Chin
the staff is very helpful in providing samples n helping with the tax refund. all the cookies are so yummy especially the chocolate orange!! def will come back again for souvenirs
Cynthia Leung
Staff in this shop is very helpful and nice! Tried different SG local food favours cookies. They all tasted great! I think …
Old Seng Choong (OSC) - Marina Bay Sands (MBS)
OSC Heritage Singapore
The exterior of a shop with a prominent OSC logo above the entrance. The shop interior is visible, displaying numerous jars and boxes of products on shelves. A woman is standing inside, looking at the merchandise. Decorative elements and floral arrangements are also visible.
OSC Heritage Singapore
The exterior of a shop with a prominent illuminated sign that reads "OSC HERITAGE SINGAPORE ESTD 1965". The shop has large glass windows displaying various products and decorative elements. Inside, shelves are filled with numerous small containers, likely food items or teas. A counter with marble accents is visible, along with display cases and a decorative stand with flowers.
Storefront
A well-lit and elegant storefront with large glass windows displaying various products. Inside, shelves are stocked with numerous boxes and tins, suggesting a retail establishment selling packaged goods. A man stands near the entrance, looking at his phone. The interior features decorative elements and displays of cakes and flowers.
OSC Heritage Singapore
The exterior of a shop with a prominent OSC logo above the entrance. The shop has large glass windows displaying various products, including gift boxes, tea sets, and decorative items. Inside, shelves are stocked with numerous small containers, likely tea or spices, and a person in black attire stands near the entrance.
Tea Shop Display
A display of decorative tins and small serving dishes on a marble-topped table, with a large arrangement of white orchids as a centerpiece. Shelves stocked with numerous tins are visible in the background.
Interior of a tea shop
The interior of a well-lit tea shop with shelves stocked with various tea tins and boxes. A central display table features a floral arrangement and smaller decorative tins. A person is visible in the background, browsing the shelves. The shop has ornate decor and patterned flooring.
Assortment of Tea Tins
A display of various tea tins arranged on wooden shelves. The tins are of different colors and designs, featuring labels such as 'Spicy Mala', 'Nyonya Delights', 'Orchard Picking', and 'Black Truffles'. Some tins have intricate patterns and floral motifs.
Black Truffle Cookies
A close-up shot of tins and a jar of Black Truffle with Walnut Cookies. The main tin in focus is black with gold ornate designs and text that reads "Black Truffle with Walnut OSC COOKIES ESTD 1985". To the left, a glass jar with gold tongs contains cookies and has a label that reads "Black Truffle with Walnut Cookies" in English and Chinese.
Chiffon Cake
A chiffon cake is presented in a green box, with a slice on a white plate. A brochure for "OLD SENG CHOONG" Chiffon Cake is also visible.
Cookie Display
A display of various cookies and snacks in decorative tins and boxes, arranged on shelves and a furry white surface. A promotional poster featuring cookies is visible in the background.
Assortment of Traditional Singaporean Cakes and Cookies
A still life arrangement featuring a green chiffon cake, a slice of layered cake, assorted cookies, and three decorative tins. The tins are labeled with "Old Seng Choong," "Colonial," and "Kampong Spirit" with flavors like "Gula Melaka" and "Pandan." A green box with gold lettering also reads "Old Seng Choong."
Gift Box and Tin
A tall, maroon gift box with a patterned design and gold accents stands next to a gold tin. The tin has a window revealing a round, light-brown item inside, also with a patterned design.
Jujube Cake
A rectangular block of reddish-brown cake, possibly jujube cake, is presented on a woven bamboo tray. Several whole dried jujubes and one halved dried jujube are scattered around the cake. Black chopsticks are used to pick up two slices of the cake. The background features a blurred image of pink cherry blossoms and a red patterned cloth.
Mushroom Soup
A close-up shot of a bowl of creamy mushroom soup, garnished with fresh parsley and a slice of mushroom. A piece of toasted bread and a small salad are visible in the background.
Old Seng Choong Mooncake Gift Box
A red gift box is open, revealing a tray and a selection of mooncakes. The lid of the box has text describing the mooncakes and the brand "OLD SENG CHOONG". Below the tray are six mooncakes in individual packaging, arranged in two rows of three. The box has decorative patterns. To the right, a menu board is partially visible with prices for "Black T" and "Lotus Paste".
Kampong Spirit Changi Picnic Cookies
A close-up shot of a decorative tin labeled "Kampong Spirit" and "Changi Picnic" next to a small white bowl filled with round, golden-brown cookies. The tin has a brown background with a repeating pattern of white floral and circular motifs. The label features the words "Kampong Spirit" in a stylized font, with smaller text above reading "OLD SENG CHOONG". The cookies appear to be dense and possibly contain nuts or seeds.
Swiss Roll Cake
A close-up shot of a Swiss roll cake, with one whole roll and several slices on a serving platter. The cake has a light yellow sponge and a white cream filling. In the background, a red box with a circular logo that reads "Swiss Roll" is visible. A fork and a sprig of leaves with a citrus fruit are also in the frame.
Mooncake
A close-up studio shot of a mooncake, with one half cut to reveal the filling. The mooncake has a golden-brown crust with intricate floral patterns and Chinese characters embossed on the top. The filling appears to be a light brown paste with visible white seeds or nuts.
Shrimp Crackers
A bowl of shrimp crackers is shown, with some crackers spilled out onto a dark surface. Dried shrimp pieces are scattered around the crackers.
Heavenly Harmony Mooncakes
A promotional image for "Heavenly Harmony" mooncakes, featuring a purple gift box with four mooncakes and a blue gift box. The text lists the "Four Heavenly King" premium flavors: White Lotus Paste with Yolk Blend, Black Truffle Red Lotus Paste with Bakwa, Hae Bee Hiam Red Lotus Paste, and Bird Nest Pandan Gula Melaka. Below, cross-sections of five different mooncakes are displayed.
Freshly Baked Bread
A close-up shot of a rustic loaf of bread, partially sliced, resting on a wooden cutting board. A striped kitchen towel is draped over the top of the loaf. The bread has a golden-brown crust and an airy crumb.
Black Pastries with Golden Dust
A close-up shot of several dark, round pastries dusted with gold powder. Some are arranged on an ornate silver pedestal dish, while others are placed on green leaves on a textured surface. One pastry is cut in half, revealing a reddish-brown filling.
Orchid Arrangement and Gift Tins
A large arrangement of white orchids in a red pot sits on a marble-topped display table. Several decorative tins are arranged around the base of the orchids. In the background, shelves are filled with more tins and boxes, suggesting a retail environment. Illuminated panels with logos are visible on the wall behind the orchids.
Dessert Display
A display of various desserts and gift boxes, including cakes, cookies, and tea sets. A decorative pineapple is also visible.
Gift Box of Cookies
A black gift box is open, revealing two decorative tins of cookies. The tin on the left is orange with a "Chocolate Orange Sea Salt" label and a pineapple motif. The tin on the right is brown with a "Gula Melaka" label and floral patterns. A teal gift bag with a patterned design and rope handles is visible in the background. Other cookie tins with similar designs are also present.
Cookie Display
A display window featuring various tins and boxes of cookies, along with decorative elements like red berries and a lamp. A banner advertises "Cookies for All Season" and "Savour Singapore Heritage".
Chiffon Cake Box
A hand holds a product insert over a chiffon cake in a light green box. The insert features an image of two chiffon cakes, one whole and one sliced, with text that reads "OLD SENG CHOONG Chiffon Cake" and "No Preservatives". The cake in the box appears to be a plain chiffon cake.
Canned Goods on Shelves
Shelves filled with various canned goods, primarily tea or coffee, with decorative labels. The cans are arranged in rows and columns, illuminated by vertical LED lights.
Herb Butter and Toast
A slice of toast is being buttered with a knife. A block of herb butter sits on parchment paper next to the toast. Several slices of toast are on a green plate in the background.
Tea Shop Interior
A well-lit interior of a shop filled with shelves of tea tins. The shelves are organized by color and design, with various sizes of tins. Above the shelves, there are framed logos or designs. A round display table in the foreground holds smaller tins and decorative items, topped with a large arrangement of white orchids in a red vase. The floor has a patterned tile design.
Turnip Cake with Sausage
Two pieces of turnip cake are being picked up by chopsticks from a banana leaf. In the background, a whole turnip cake is in a woven basket. Slices of Chinese sausage are on the banana leaf next to the turnip cake. The table is covered with a red cloth with a floral pattern. Pink cherry blossoms are blurred in the upper left corner.
Assortment of Mooncakes
A still life arrangement of various mooncakes, some whole and some cut open, displayed on a rustic surface and a silver cake stand. The mooncakes vary in color and filling, with some appearing to be traditional baked mooncakes and others with a darker, possibly charcoal-infused crust. A large green leaf serves as a backdrop for some of the pastries.
Tomato Soup
A bowl of creamy tomato soup garnished with chopped parsley, served on a white plate with a gold rim. Sliced tomatoes and cilantro sprigs are arranged around the bowl on a white wooden surface.
Marina Bay Sands Gift Box
A gift box filled with two decorative tins, individually wrapped cookies, and gift tags. The box and accompanying bag are adorned with a purple batik pattern featuring flowers and Singapore's skyline. The lid of the box has text that reads "SAVOUR THE ICONIC FLAVOURS OF SINGAPORE" and mentions Marina Bay Sands and OSC. One tin is labeled "HAE BEAM" and the other has text that is partially obscured. The bottom of the box displays the "MARINA BAY Sands SINGAPORE" logo.
Chocolate Cookies with Milk
A close-up shot of several chocolate cookies dusted with powdered sugar, arranged on parchment paper. Some cookies are whole, while one is broken, revealing its rich interior. Cocoa powder and sugar cubes are scattered around the cookies. A glass of milk is visible in the upper right corner.
Macaroni and Cheese with Truffles
A close-up shot of macaroni and cheese in a foil container, topped with breadcrumbs and parsley. A spoonful of the dish is being lifted, showing melted cheese strings. A block of cheese and truffles are visible in the background.
Chocolate swirl cookies
A close-up shot of several chocolate swirl cookies stacked on a white plate.
Assortment of Cakes and Pastries
A display of various baked goods, including a Swiss roll, small yellow pastries, a two-tiered chiffon cake, and cookies. There are also tea tins, a teapot, and gift boxes containing individually wrapped items. A large decorative ginger jar is visible on the left.
Lemon Tart
A close-up overhead view of a whole lemon tart with a golden-brown, caramelized sugar topping. The tart has a fluted crust and is garnished with fresh lemons and greenery in the background.
Bread and Olive Oil
A rustic overhead shot of sliced ciabatta bread, a small white bowl filled with olive oil and balsamic glaze, a wooden spoon with coarse salt, and a few black olives scattered on a wooden surface. Fresh herbs and a dusting of flour add to the presentation.
Interior of a luxury confectionery shop
The image shows the interior of a well-lit, opulent confectionery shop. Shelves are stocked with numerous boxes and tins of sweets, likely chocolates or dates, in various sizes and decorative packaging. A central display features a large arrangement of white artificial flowers in a red pot, surrounded by smaller tins. The floor has a distinctive black and white tiled pattern. A glass door with a prominent '65' emblem is visible, suggesting this is an entrance. Through the glass, a display case with more sweets and decorative items can be seen. The overall aesthetic is one of luxury and abundance.
Tea and Coffee Shop Interior
A well-lit interior of a shop, likely a tea or coffee establishment, with extensive shelving filled with numerous cylindrical tins and jars. The shelves are organized and illuminated by strip lighting. A marble counter is visible in the foreground, with a person partially visible on the left. The overall ambiance suggests a premium retail environment focused on beverages and related products.
Cookie Gift Set
A gift box containing individually wrapped cookies. The box is purple and has a lid that opens to reveal a description of the cookie gift set. The cookies appear to be of different flavors and textures. A small sign indicates the price of the cookie gift set.
Green Mooncake
A cross-section of a green mooncake is shown next to a whole mooncake. The mooncake has a floral design and Chinese characters embossed on its surface. The filling appears to be a dark green paste with visible pieces of ingredients.
Tea and Cookies Display
A display of decorative tins filled with tea, along with cookies and a teapot set. The tins feature intricate designs and various flavors like 'NONYA DELIGHTS KUEH KOSUI', 'NONYA DELIGHTS HAE REE HIAM', 'CHOCOLATE ORANGE', and 'ORCHARD PIC'. Some tins are arranged on a white furry surface, while others are on a glass shelf. A teapot, a mug, and a plate of cookies are also visible.
Swiss Roll with Powdered Sugar
A close-up shot of a Swiss roll cake, generously dusted with powdered sugar. The cake has a light sponge exterior and a dark, swirled filling, likely jam or chocolate. It is presented on a wooden board, with a colorful cloth and a wooden utensil visible in the background.
Tea Tins Display
A round marble-topped display table showcases several decorative tins, likely containing tea. A large floral arrangement with red flowers sits atop the display. People are visible in the background, suggesting a retail environment.
Butter Cookies
A close-up shot of several golden-brown butter cookies stacked on a white plate. One cookie is broken in half, revealing its crumbly texture. The cookies have a ridged, star-like shape. The background is blurred and white.
Gift Bags and Box
Several gift bags and a gift box are displayed on a table. The bags and box feature designs inspired by Singapore, including the Marina Bay Sands building and floral patterns. One bag has the text "SAVOUR THE ICONIC FLAVOURS OF SINGAPORE". A pink booklet with similar designs and Chinese text is also visible.
Pandan Chiffon Cake
A close-up shot of a pandan chiffon cake with a slice removed, revealing its green interior. The cake has a golden-brown exterior and is presented on a white plate. A decorative box with the text "The Pandan Cake" is visible in the background.
Assortment of OSC Tins
A collection of decorative tins with gold lids, each featuring the embossed logo 'OSC'. One tin is labeled 'Black Truffle with Walnut OSC Cookies'. Two tins are labeled 'Chocolate Orange Seasalt'. Another tin has 'Colonial Days' printed on it. In the background, a person's hand is visible, and a package of dried meat is in a purple box.
Herb Butter with Bread
A log of herb butter is presented on parchment paper, with a portion already spread on slices of baguette. Garlic cloves and parsley sprigs are scattered around the serving.
Assortment of Traditional Chinese Snacks and Tea
A collection of traditional Chinese snacks, including cookies, a swiss roll, and pineapple tarts, are arranged with a tin of tea and a teacup. The items are presented against a grey, textured background, with pink artificial flowers adding a decorative touch. The packaging and tin feature the brand "OLD SENG CHOONG" and the slogan "LIFE IS SWEET".
Sliced Bread with Walnuts
Several slices of dark bread, likely whole wheat or rye, are arranged diagonally on a wooden cutting board. The bread slices are dusted with powdered sugar and contain visible pieces of walnuts. A white, lacy paper doily is placed beneath the bread slices on the board. The background is a textured gray surface.
Pastries and Juice
A close-up shot of three golden-brown pastries, two of which appear to be pain au chocolat, are arranged on a white plate. A glass of vibrant orange juice is visible to the right. The pastries have a flaky texture, and the pain au chocolat show dark chocolate pieces peeking through the layers. A white cloth is draped to the left of the plate.
Chiffon Cake Slices with Butterfly Pea Flowers
A close-up shot of a chiffon cake that has been cut into slices. Some slices are a light brown color, while others have a blue layer. Dried butterfly pea flowers are scattered on a blue and white wooden surface, with a paper bag in the background. A fork rests in the foreground.
French Onion Soup
A close-up overhead shot of a bowl of French onion soup. The soup is a rich brown color and filled with thinly sliced onions. Two pieces of toasted bread, likely croutons, are floating on top, one partially submerged. Fresh thyme sprigs are scattered throughout the soup. A silver spoon rests in the bowl, ready to be used. The bowl is a vibrant blue.
Tea Tins on Shelves
A display of numerous decorative tins, likely containing tea, arranged on wooden shelves with integrated lighting. The tins are of various sizes and designs, featuring intricate patterns in shades of blue, pink, and gold. Some tins have visible labels with text such as 'EARL GREY' and 'SARAY'. A white tissue box sits on a marble shelf in the foreground.
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