Chua Wei Choon
Feel cheated paying $2.80 for a tuna bun with half of it filled with air. The nacho chicken bun is worse.
Location: 238 Thomson Rd, #01-91/92 Velocity@Novena Square, Singapore 307683
Velocity @ Novena Square
Toast and roll pastry stall by Swee Heng at Velocity Novena
Toast and roll pastry stall by Swee Heng at Velocity Novena
Toast & Roll by Swee Heng is a bakery and toast stall at Velocity @ Novena Square, operated by the Swee Heng bakery brand. The stall offers a selection of toasted breads, rolls, and pastries, with a focus on creative toast combinations and filled rolls. Sweet and savoury options are available, including kaya toast, peanut butter rolls, and other local-fusion creations. The Swee Heng brand is known for its commitment to quality baking, and this outlet extends that tradition into a quick-service format. Toast & Roll provides a convenient breakfast or snack option for shoppers and office workers in the Novena area.Based on 16 Google reviews
Based on customer ratings
Based on customer ratings
Chua Wei Choon
Feel cheated paying $2.80 for a tuna bun with half of it filled with air. The nacho chicken bun is worse.
Chan Mei Fong
Walked past 3-4 times before and always felt the presentation of the bread is lovely. They all look so good and delicious. …
Koh Siu Lin
Tried their new Pandan roll with taro filling and mochi! $4 per box. Not too sweet with nice mochi texture.
Wong Xiao Wei
Also by Swee Heng, this bakery is a lot better than Crolo and I feel it is better than Swee Heng itself. A lot of unique bread and pastries. The baked honey cheese is delicious, and the danish and the mushroom bun are good too.
Tan Cheng Hwee
The cake has a delightful aroma and a soft, smooth texture. It pairs perfectly with tea or coffee.
Toast & Roll by Swee Heng
Egg Salad Croissant
A close-up studio shot of an egg salad sandwich on a croissant. The croissant is golden brown and flaky. The filling consists of creamy egg salad and fresh green lettuce leaves. The sandwich is presented against a plain white background.
Salted Bread Roll
A close-up studio shot of a single, golden-brown bread roll dusted with coarse salt crystals. The roll has a crescent shape and is scored with several parallel lines across its surface. The background is pure white.
Savory Pastry with Cheese and Chicken
A close-up, isolated studio shot of a savory pastry. The pastry has a flaky, layered crust, similar to a croissant or danish. It is filled with a mixture of shredded chicken in a reddish sauce, topped with melted cheese and a drizzle of white sauce, possibly mayonnaise or a creamy dressing. A sprinkle of dried herbs garnishes the top. The background is plain white.
Sausage and Cheese Pastry
A long, rectangular pastry filled with sausage and melted cheese, topped with herbs. The pastry is golden brown and flaky.
Red Velvet Swiss Roll
A close-up studio shot of a single red velvet Swiss roll with a white cream filling, isolated on a white background.
Shredded Pork Bun
A close-up studio shot of a bread roll topped with a generous amount of shredded pork. The bun is light brown and appears soft, while the shredded pork is a vibrant orange-brown color and has a fluffy, stringy texture. The background is pure white, isolating the food item.
Strawberry Mousse Cake
A close-up shot of a strawberry mousse cake. The cake is layered with pink and white mousse, topped with whipped cream and fresh strawberries. A label on the side of the cake reads "TOAST & ROLL BY SWEE HENG" with cartoon cat and rabbit illustrations. The cake is presented on a dark square base, resting on a satin fabric.
Garlic Herb Bagel
A close-up studio shot of a savory bagel, isolated on a white background. The bagel is golden brown with visible cuts revealing a creamy, pale filling. It is generously sprinkled with chopped green herbs, likely parsley or chives, and a light dusting of breadcrumbs or grated cheese. The texture appears soft and slightly chewy.
Walnut Swirl Bread
A close-up studio shot of a loaf of walnut swirl bread, presented in a white paper liner. The bread has a golden-brown crust with visible swirls of cinnamon and sugar, topped generously with chopped walnuts. The background is pure white, isolating the pastry.
Chocolate Cake
A rich chocolate cake with chocolate frosting, decorated with swirls of lighter frosting, chocolate shards, and a cherry on top. The cake is presented on a wooden cake stand, with dried foliage and pinecones arranged around it. The background is a textured gray wall.
Baked Sweet Bread
A close-up shot of a baked sweet bread, cut into nine square pieces. The bread has a golden-brown, slightly charred crust with a creamy yellow filling visible between the squares.
Slice of Castella Cake
A rectangular slice of Castella cake, a type of sponge cake, is presented in a black plastic container. The cake has a golden-brown top crust and a light yellow, airy interior. The container is simple and designed to hold a single serving. The background is plain white, isolating the cake as the sole subject.
Chocolate and Matcha Cake with Fruits
A chocolate and matcha layered cake is displayed on a white cake stand. The cake is topped with fresh strawberries, blueberries, physalis, and white chocolate decorations. A yellow cake box with the logo "TOAST & ROLL BY SWEE HENG" is placed to the left of the cake. Several decorative blueberries and strawberries are scattered around the cake and box.
Eclair with Nuts and Cream Filling
A close-up studio shot of an eclair on a white background. The eclair has a light brown, crisp pastry base filled with a smooth, pale yellow cream. The top of the eclair is covered in a crunchy meringue-like topping studded with nuts and dusted with powdered sugar.
Pumpkin Seed Swirl Buns
A close-up shot of four golden-brown swirl buns, each topped with a scattering of green pumpkin seeds. The buns are presented in a white paper liner, against a plain white background.
Baked Pastry with Cheese and Crumbs
A close-up studio shot of a single baked pastry. The pastry is elongated and appears to be filled with a reddish substance, possibly meat. The top is covered in melted yellow cheese and sprinkled with a crunchy, granular topping that is golden brown in color. The pastry has a slightly irregular shape, with visible ridges and indentations. The background is plain white.
Fruit Cake
A round cake decorated with fresh fruits and whipped cream. The cake has layers of sponge cake and cream, with slices of strawberries, oranges, and grapes visible on the sides. The top is adorned with whole strawberries, blueberries, grapes, peach slices, and dollops of whipped cream.
Bread with nuts and cheese
A loaf of bread, cut in half, filled with nuts and cheese.
Financier cake
A close-up studio shot of a single financier cake on a white background. The cake is rectangular with slightly rounded corners and a golden-brown, slightly textured surface. The edges are darker brown, indicating it is baked.
Braided Sweet Bread
A close-up studio shot of a braided sweet bread with a green filling and sprinkled with coarse sugar. The bread has a golden-brown crust and appears to contain raisins.
Almond Raisin Ring Cake
A close-up studio shot of a ring-shaped cake, likely a brioche or sweet bread, against a white background. The cake is golden brown with a slightly crisp exterior and a soft, fluffy interior visible in the center hole. It is generously topped with slivered almonds and studded with dark raisins. The cake has a twisted, braided appearance around its circumference.
Long savory pastry with toppings
A long, thin pastry with a golden-brown crust is topped with pieces of sausage, melted cheese, and a drizzle of white sauce. It is garnished with chopped green herbs. The pastry is presented against a plain white background.
Red Velvet Cake Slice
A slice of red velvet cake with cream cheese frosting, topped with strawberries, a blueberry, and cake crumbs. The cake is presented on a black plastic tray.
Croissants and Toast
A woven basket filled with golden-brown croissants and slices of toasted bread. The toast appears to be a sweet pastry with a flaky, airy interior and a slightly caramelized crust.
Custard-filled bread
A close-up shot of a square loaf of bread, with a slice cut out to reveal a thick, creamy custard filling that is oozing out. The top of the loaf is golden brown and appears to be baked with a custard topping. The bread itself has a layered, flaky texture.
Pistachio Croissant Donut
A close-up studio shot of a pistachio croissant donut. The donut is ring-shaped and coated in a pale green glaze, sprinkled with chopped pistachios. The flaky layers of the croissant base are visible beneath the glaze.
Croissant Sandwich
A croissant sandwich filled with scrambled eggs, ham, tomato slices, cucumber, and lettuce.
Strawberry Cake
A strawberry cake is displayed on a white cake stand. The cake is covered in white frosting and decorated with fresh strawberries and whipped cream. A small cake box with the logo "TOAST & ROLL" is visible in the background. Several artificial strawberries are scattered around the cake.
Savory Pie
A whole savory pie and a cut-open pie showing the filling. The pies have a golden-brown crust with a diamond pattern on top. The filling appears to be meat and vegetables.
Almond Chocolate Swirl Bread
A close-up shot of a braided loaf of bread, likely a sweet pastry, topped with sliced almonds and drizzled with chocolate. The bread has a golden-brown crust and a visible swirl pattern inside. It is presented on white parchment paper.
Braided Sweet Bread
A close-up, isolated shot of a golden-brown, braided sweet bread, sprinkled with white sugar crystals. The bread has a rich, glossy crust and a soft, fluffy interior visible in the crevices of the braid.
Chocolate Swiss Roll
A close-up studio shot of a chocolate Swiss roll cake with a cream filling, isolated on a white background. The cake has a dark brown, spongy exterior and a visible swirl of white cream inside.
Savory Black Bun with Cheese and Filling
A close-up studio shot of a savory black bun, presented whole and halved. The bun has a dark, charcoal-colored exterior and is topped with melted cheese that has browned and dripped down the sides. The halved portion reveals a filling that appears to include a creamy white layer and a pinkish, possibly fish-based, mixture. The bun is baked to a crisp, with visible char marks on the topping.
Chocolate Swiss Roll Slice
A close-up studio shot of a slice of chocolate Swiss roll cake. The cake is dark brown and appears moist. It is filled with a swirl of cream and a dark red berry filling. The top is frosted with white cream and generously sprinkled with dark chocolate shavings. The background is plain white.
Cheesy Bread
A close-up studio shot of a savory bread item, likely a pastry or bun, covered in melted cheese. The bread has a golden-brown crust and appears to be filled with a creamy, cheesy mixture. It is presented against a plain white background.
Whole Grain Bread
A close-up studio shot of a whole grain bread roll on a white background. The roll is elongated and covered in various seeds and grains, including oats, sunflower seeds, pumpkin seeds, and flax seeds. The bread has a golden-brown crust and appears to have a soft interior.
Cream-filled bread
A close-up, top-down view of a round, golden-brown bread roll that has been sliced open to reveal a generous filling of creamy white custard. The bread has a slightly twisted shape, and small pieces of what appear to be dried fruit or candied peel are visible within the dough. The filling is smooth and appears to be a rich, thick cream.
Chocolate cake with strawberries
A glossy dark chocolate cake topped with a ring of chocolate, a mound of green crumble, and three fresh strawberries. The cake is on a wooden cake stand, surrounded by artificial flowers.
Layered Dessert with Berries
A layered dessert in a clear plastic container, topped with blackberries, rosemary, and whipped cream. The dessert has visible layers of green, brown, and dark chocolate. A sticker on the container reads "TOAST & ROLL BY SWEE HENG" with cartoon cat and rabbit characters. The dessert is placed on a dark square base and set against a backdrop of draped pink fabric and scattered white feathers. A single dark berry is visible to the right of the dessert.
Savory Bread Roll with Pork Floss
A close-up studio shot of a savory bread roll, isolated on a white background. The roll is cylindrical and appears to be made of a light, golden-brown bread. The exterior is sprinkled with white sesame seeds and chopped green herbs. One end of the roll is coated with a generous amount of shredded pork floss, giving it a textured, fibrous appearance. The other end shows the soft interior of the bread.
Mango Cake with White Chocolate Decoration
A round mango cake is displayed on a white cake stand. The cake has layers of yellow sponge and orange mango mousse, topped with whipped cream, mango cubes, white chocolate shards, and pistachios. Next to the cake is a takeaway box with a clear window, also containing a slice of the same cake. The background features a white brick wall and decorative greenery.
Caramelized Macadamia Nut Tartlet
A close-up, overhead view of a single tartlet filled with caramelized macadamia nuts. The tartlet has a golden-brown, slightly irregular crust. The macadamia nuts are coated in a glossy, amber-colored caramel sauce, giving them a rich, shiny appearance. The nuts are clustered together, filling the tartlet's shell. The background is plain white, isolating the pastry.
Rectangular Cake with Fruit and Cream
A rectangular cake with multiple layers of sponge cake and cream filling. The top is frosted with white cream and decorated with fresh strawberries, blackberries, sliced peaches, and chopped pistachios. A small sprig of green herb is also visible.
Tiramisu Cake
A close-up shot of a single tiramisu cake in a clear plastic container. The cake has a golden sponge base, topped with a swirl of cream dusted with cocoa powder. A sprig of rosemary garnishes the top. The background is blurred, showing bokeh lights.
Scrambled Egg and Corn Pastry
A close-up, isolated shot of a savory pastry. The pastry has a golden-brown crust and is filled with a generous portion of scrambled eggs and corn kernels. A light dusting of chopped green herbs, likely parsley, garnishes the top. The sides of the pastry are wrapped with a thin slice of ham.
Chocolate Bread
A loaf of dark chocolate bread, sliced to reveal a rich chocolate filling. The bread is topped with coarse salt crystals.
Fruit-Topped Mini Swiss Rolls
Three mini Swiss roll cakes are arranged in a row against a white background. Each cake is topped with a swirl of cream and a selection of fresh fruit. The first cake features sliced peaches and blueberries. The second cake is adorned with a slice of kiwi. The third cake is topped with a strawberry slice and a peach slice. The cakes have a light yellow sponge texture.
Chocolate Swiss Roll Cake
A sliced chocolate Swiss roll cake with a yellow sponge and chocolate filling, topped with white cream. The cake is presented on a white background.
Red Velvet Cake with Macarons and Fruit
A close-up studio shot of a red velvet cake. The cake is decorated with red macarons, swirls of white cream, and chocolate-tipped wafer sticks. The sides of the cake are layered with cream and visible pieces of fresh fruit, including strawberries, kiwi, blueberries, and mango. The cake is set against a plain white background.
Cream Puffs with Blueberries and Almonds
A close-up shot of cream puffs topped with whipped cream, blueberry sauce, fresh blueberries, sliced almonds, and chopped pistachios. The puffs are served in a white paper container lined with newspaper-style paper.
Chocolate Swiss Roll
A chocolate Swiss roll cake covered in chocolate ganache and chopped nuts, with a swirl of green filling visible inside.
Burnt Basque Cheesecake
A whole Burnt Basque Cheesecake with a caramelized, slightly charred top and a creamy yellow interior. The cheesecake is round and sits on a golden-brown crust.
Toast & Roll Storefront
A busy scene inside a mall with a Toast & Roll shop. People are queuing to order food. The shop has a prominent sign with cartoon characters and the name "TOAST & ROLL". There are display cases filled with baked goods and a digital menu board showing promotional items.
Savory Pastry with Pesto and Ham
A close-up studio shot of a golden-brown pastry filled with a green pesto-like spread and a slice of pink ham. The pastry has a slightly crispy, cheesy topping and is presented against a white background.
Sausage and Cheese Buns
Four sausage and cheese buns are arranged in a white container lined with paper. The buns are golden brown with a sprinkle of dark seasoning on top. Each bun has a piece of sausage and a dollop of cheese filling peeking out, garnished with chopped herbs. The paper lining has text printed on it, including words like 'bread', 'formula', 'staple', and 'European'.
Bakery Display Case
A display case filled with various pastries, cakes, and bread rolls. The top shelf shows cakes and pastries in individual boxes, some with fruit toppings. The middle shelf has more pastries and some bread rolls. The bottom shelf displays what appear to be savory items in takeaway containers. A digital screen above the display advertises a promotion for bread.
Cakes and Pastries Display
A refrigerated display case filled with various cakes and pastries. On the top shelf, there are several whole cakes, including a tiramisu-style cake, a chocolate cake decorated with macarons and chocolate shards, and a chocolate cake topped with pretzels and meringue. Below, there are smaller cakes and individual pastries, such as fruit-topped cakes, chocolate eclairs, and cinnamon rolls. Price tags are visible for some items.
Sausage Pastry
A long, rectangular pastry filled with sausage and glazed. The pastry is golden brown and flaky, with visible layers. The sausage filling appears to be sliced and cooked, with a glossy glaze on top.
Nut and Seed Tart
A close-up studio shot of a nut and seed tart on a white background. The tart has a thin, crisp crust filled with a mixture of nuts, seeds, and a glossy caramel-like coating. Visible ingredients include almonds, walnuts, pecans, pumpkin seeds, and possibly other nuts and seeds.
Rectangular Cakes with Cream and Fruit Filling
A close-up, isolated shot of four rectangular cakes arranged in a two-by-two grid. Each cake features layers of sponge cake, cream, and a topping of either red berry jam or dark blueberry filling. The cream is piped in decorative ridges. The cakes appear to have a thin green layer at the bottom.
Savory Pork Floss Bun
A close-up studio shot of a round bun generously topped with shredded pork floss, seaweed strips, and sesame seeds. The bun itself is a pale yellow color, and the pork floss is a light orange-brown hue.
Chocolate Eclairs
A close-up shot of several chocolate eclairs in a white container, lined with paper that has text printed on it. The eclairs are topped with chocolate glaze, chocolate shavings, and small chocolate balls.
Triangular sandwich with cheese and egg
A triangular sandwich cut in half, revealing layers of white bread, a meat filling, chopped hard-boiled eggs, and melted cheese. The top of the sandwich is golden brown and appears to be toasted or grilled.
Chocolate Swirl Croissants
A close-up shot of a pile of chocolate swirl croissants on a white background. The croissants are golden brown with visible layers of dough and dark chocolate filling.
Bakery Interior with Customers
A busy bakery interior with customers browsing and purchasing baked goods. The signage above reads "TOAST & ROLL BY SWEE HENG". Display cases are filled with various pastries and bread. A promotional poster for "BURNT CHEESE HOKKAIDO TOAST" is visible.
Marbled Chocolate and Vanilla Cake Slice
A slice of cake with a marbled pattern of chocolate and vanilla on top. The cake itself appears to be a light yellow vanilla cake with swirls of chocolate batter mixed in.
Chocolate Spread Bagel
A close-up studio shot of a chocolate spread bagel. The bagel is sliced in half, with a generous amount of dark chocolate spread covering the bottom half. The bagel itself appears to be a chocolate or cinnamon raisin variety, with visible dark specks throughout the dough. The top half of the bagel is slightly lifted, revealing the rich chocolate filling. The background is plain white.
Hot Dog Bread
A close-up studio shot of a hot dog bread with scrambled eggs and mayonnaise on top. The bread is split lengthwise and filled with sausages, topped with a generous portion of scrambled eggs and drizzled with mayonnaise. A sprig of parsley garnishes the eggs. The background is plain white.
Bakery Interior
A view inside a bakery with display cases filled with pastries and cakes. The shop's signage is visible above the entrance. People are walking past the displays.
Ring-shaped pastry
A close-up studio shot of a ring-shaped pastry with a glossy, caramelized coating. The pastry has a flaky, layered texture, twisted into a circular form. The lighting highlights the sheen of the glaze and the intricate details of the dough.
Bakery Display
A display case filled with various baked goods, including buns, pastries, and bread. Some items are individually packaged with cute cartoon designs of a cat and a bunny. Prices are visible for some items.
Bakery Interior
A view inside a bakery with a prominent "TOAST & ROAST" sign. Display cases are filled with various pastries and baked goods. Customers are seen browsing and ordering. The ceiling has a grid-like structure with lighting.
Chiffon Cake
A close-up studio shot of a golden-brown chiffon cake with a light green hue on top, set against a white background. The cake has a classic ring shape with a visible hole in the center and a porous texture.
Toast & Roll by Swee Heng
A view of the interior of a Toast & Roll by Swee Heng bakery. The prominent signage with the brand name and cartoon characters is visible above the counter. Customers are seen queuing and being served. Display shelves with baked goods are also visible.
Bakery Interior
A view inside a bakery with a display of cakes and pastries. The sign above reads "ROAST & ROLL BY SWEE HENG". A digital menu board advertises "BURNT CHEESE HOKKAIDO TOAST" for $3.80.
Chocolate Cake with Pretzel and Cream Topping
A chocolate cake covered in nuts sits on a white cake stand. The cake is decorated with pretzels, dollops of cream, and chocolate pieces. To the left is a yellow cake box with a window, also containing a chocolate cake. Behind the cake are three stacked books, and the scene is set against a white brick wall with a newspaper-patterned cloth underneath.
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